Why 'good enough' no longer is
When you can do anything, what you do matters more than ever.
When you can create anything, what you choose to create matters more than ever.
This is the future we’re moving toward. And so the question becomes not ‘What can you create?’ But ‘What *should* you create?’
Because it’s coming (if it isn’t here already)... a tsunami of mediocrity. An onslaught of AI-generated content, ready to be skimmed and forgotten by increasingly jaded audiences.
Your unique insights, your hard-earned expertise, your brand's reputation are too important.
So this is your reminder — *whether or not* you use AI to do it:
Create with caution. Create with intention. Most of all, create something worth consuming.
